STUDIEROUTEKAART

To help you choose the right stones for your study programme, we have made an overview per stone so you know what type of media is used in each stone.  

These labels show you what type of stories you will be working on in a stone or challenge. Some stones or challenges contain more than 1 label because some of them fit into two label categories, (for ex. AR/R combines video &digital) or because you can work with different types of media within one stone.  

Note: writing is part of every stone.  

• Audio: podcast, radio, report, audiobook
• Video: explainer video, AR/VR, documentary, reportage, talk show
• Image: photography, data visualization, imaging
• Digital: wearable, platform, AR/VR, code, data, innovative technology, social content
• Location: tour, event, presentation, press conference, offline activation
• Concept: creative media- or communication concept, media format, communication campaign, -strategy or advice, narrative, prototype, brand story, marketing plan
• Select: choose between media and communication
• Text: written story, journalism, print, white paper